In my previous post I mentioned how important it is that you figure out and understand who your market is. By knowing your market and understanding your potential customers, then you will be able to tailor your marketing message to them in a way that they will appeal to them the most, therefore helping you to make more affiliate commissions.
I received quite a few comments to that blog post asking if I would share how to actually research your market, so I will try to do that in a future post, as there are many ways to do it. However, a good marketing friend of mine, Mike Paetzold recently wrote a post about it on his blog, titled “Find Your Customer“.
In Mike’s blog post he shows you a great video from Marlon Sanders, explaining how to target your market to create the perfect promotional material. It’s definitely a must watch video, and it’s free. :)
After you watch that video, post your comments here to share any “hidden” tips that you may have uncovered or thought about.
8 Responses
Affiliate Marketers… Understand Your Market! | Your News Daily
May 13th, 2009 at 12:55 am
1[...] is a new blog geared towards helping affiliate marketers make more affiliate commissions, and one of their new blog posts explains why it is important to understand your market and your [...]
Doug Champigny
May 13th, 2009 at 2:34 am
2A very valuable video, Joel – thanks for sharing it! Will be watching for that future post, too!
Doug Champigny’s last blog post..Twitter Marketing – Retweet Etiquette on Twitter
Earl Netwal
May 13th, 2009 at 5:10 am
3Thanks for sharing the video from Mike Paetzold and Marlon Sanders. good of you to share great resources like that.
Earl Netwal’s last blog post..Getting to the Top of the Search Engines IV
Mike Paetzold
May 13th, 2009 at 6:25 am
4Understanding your market is extremely important and Marlon’s video shows a few ways to truly understand things.
Andre Arnett
May 13th, 2009 at 6:28 am
5Looks like an extremely valuable video to check out Joel. I will also be watching for your future post on this subject. Thanks for the link.
Brett McEllhiney
May 13th, 2009 at 10:32 pm
6This is a great video Joel.
People often overlook the fact that their online (hobby) is actually a business and should be treated as such.
Identifying your target market is one of the most important parts of running your online business. In the offline world most banks won’t even give a small business loan until this step (among others) has been completed.
This video shows you several ways to identify that market that you need if you want to be successful.
Thanks,
Brett McEllhiney’s last blog post..How do I find ideas for my niche blogs? – Part 2
Lonnie Minton
May 14th, 2009 at 12:28 pm
7Thanks for this video. I am going to have to look at this area in more detail. After watching Marlon’s video, I am still not sure what things one should target – age, sex, married, etc. Maybe the key is what exactly people are buying. Will be looking for your additional posts on this to help identify what we need to know about who our market is.
Lonnie Minton’s last blog post..Should You Use Twitter or Your Blog?
Fred Lotgering
May 15th, 2009 at 12:11 pm
8Great Video Joel.
Proper targeting is probably one of the major keys for success. Always good to listed to additional views and tips. Certainly from such excellent marketers.
Fred
Fred Lotgering’s last blog post..A Few More Days Before You Can Get DELAVO for FREE
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